WHAT PETER RAWLINSON AND LUCID MOTORS NEEDS TO DO NEXT
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What Peter Rawlinson and Lucid Motors need to do next is display their technology.
Lucid CEO Peter Rawlinson is using his former boss Elon Musk's playbook when it comes to production, dealerships, and services. But what about its technology? Although we have yet to see a display of DreamDrive, the driver-assistance technology and most comprehensive sensor suite on the market. From a top-level view, we can already see the Lucid DreamDrive system will differ from Tesla's Autopilot system in two critical aspects that some customers will see as invaluable: It uses lidar and will have privacy controls.
Lucid says that it worked with the suppliers Continental, Bosch, and Here (for mapping and telematics), although the integration for the systems was done entirely in-house by Lucid. Lucid Motors plans to involve real-time mapping and machine learning through aggregated data, similar to what Tesla is doing. But it's not clear whether that remains a part of the strategy.
The company had previously partnered with Mobileye, which supplied the earlier Hardware 1 sensor set for Tesla's Autopilot system. But according to multiple reports, Mobileye is not involved in the revamped system for the production-bound Lucid Air.
After the CCIV > LCID merger, news about DreamDrive and other technology partnerships will become crucial as ever. For Lucid to truly get their elbows out in the EV market share and also justify their hefty prices on their car, their technology also has to be "luxury." Dr. Eugene Lee, Lucid's senior director for advanced driver-assistance systems (ADAS) and autonomous driving, said that DreamDrive has been developed to be "among the most advanced ADAS ever to be offered to consumers."
The hardware and software platform behind DreamDrive will support 19 distinct features at the start of Lucid Air production—including traffic-sign recognition, a distracted/drowsy driver alert, full-speed adaptive cruise control with lane centering, and autonomous parking assist—and Lucid says that it will add another eight features to the Air via over-the-air updates.
Although Lucid has made big claims, and I think it's fair to believe them, we can only believe for so long; technology is essential, so we need to see it. And we haven't seen anything from lucid motors yet. Maybe we will get more news after the merger, but it's all pretty much word value for now.